Advertising Management

Advertising is an important way for the Government of Canada to communicate with Canadians about policies, programs, services and initiatives; public rights and responsibilities; and risks to public health, safety and the environment.

This section explains the roles and responsibilities as well as the process for government advertising.

• Roles and Responsibilities
• The Process

Advertising Industry

This section includes and briefly describes the solicitation process for the Agency of Record for the Government of Canada and lists the suppliers on the standing offers and supply arrangements for advertising services. It also provides information on the eligibility and evaluation guidelines for media suppliers.

• Agency of Record [2010-04-01]
• Standing Offers and Supply Arrangements for Advertising Services [2010-08-02]
• Selecting Newspapers for Government of Canada Advertising

Commitment to Quality

• Advertising Annual Reports
  The annual reports document the range of measures that have been undertaken to facilitate government advertising, provide information on campaigns and disclose government expenditures in advertising each fiscal year.
• 2007 Report of the Auditor General of Canada [2007-02-13]
  Government Advertising and Public Opinion Research: The status report found that PWGSC has made satisfactory progress in ensuring that it awards contracts for advertising and public opinion research services in a fair and transparent manner, in accordance with Treasury Board Contracting Policy.