Appendix I

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Government of Canada Advertising Process

The Government of Canada advertising process involves many organizations. It is designed to ensure that advertising activities align with government priorities, meet the communication needs of Canadians, comply with acts, policies and procedures, and provide value for money. Each organization has specific responsibilities. Departments are ultimately accountable for their advertising activities.

Government of Canada Advertising Process. See text description below.
Text description of the Government of Canada Advertising Process

This diagram has five bubbles stacked one on top of the other. The top bubble represents Cabinet's role in the advertising process. The next represents the Treasury Board's role, followed by the Government of Canada institutions and their role in the advertising process. The fourth bubble represents Privy Council Office's role then the last one at the bottom represents Public Works and Government Services' role. Roles and Responsibilities are as follows:

  • The cabinet approves the Government of Canada advertising plan.
  • Treasury Board approves funding and sets policies and procedures.
  • Departments manage campaigns and report on results.
  • Privy Council Office develops the advertising plan and provides oversight.
  • Public Works and Government Services awards advertising contracts and coordinates implementation of campaigns.

For more information on the advertising process and roles and responsibilities, please visit How it Works.

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