Expenditures by Major Campaign

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(Campaigns exceeding $500K in production and media)

Table Summary

This table is a list of Government of Canada Advertising Services Suppliers for 2013-2014, categorized by the different types of contracting tools: Standing Offers, Supply Arrangements, and Request for Proposal.

Table 6 – Advertising Expenditures by Major Campaign
Campaign and Description Creative Agency Cost Tele-
vision
Print Radio Internet Cine-
ma
Out-of-
home
Canada Revenue Agency
Tax Savings: To encourage taxpayers to claim the tax relief measures to which they may be entitled and file their tax returns online and on time. kbs+p Canada Inc.,
Agency 59 Ltd.,
& Ogilvy Montréal Inc.
5,718,793 Indicates the type of campaign carried out Indicates the type of campaign carried out   Indicates the type of campaign carried out   Indicates the type of campaign carried out
Citizenship and Immigration Canada
Services to Newcomers: To inform newcomers about the steps the Government of Canada is taking to create a fast and flexible immigration system, including improvements to foreign credential recognition services and super visas to speed-up family reunification. Acart Communications Inc. 1,766,354   Indicates the type of campaign carried out Indicates the type of campaign carried out Indicates the type of campaign carried out   Indicates the type of campaign carried out
Finance Canada
Economic Action Plan (EAP): An awareness campaign to inform Canadians of the tangible programs and benefits available to them through the Economic Action Plan. kbs+p Canada Inc.
& Ogilvy Montréal Inc.
10,543,895 Indicates the type of campaign carried out Indicates the type of campaign carried out Indicates the type of campaign carried out Indicates the type of campaign carried out    
Health Canada
Protecting Health and Safety of Canadians: To raise awareness among Canadians of the health and safety information available on HealthyCanadians.gc.ca Ogilvy Montréal Inc. 4,788,138   Indicates the type of campaign carried out Indicates the type of campaign carried out Indicates the type of campaign carried out   Indicates the type of campaign carried out
Human Resources and Skills Development Canada
Better Jobs (Skills Initiatives): To encourage youth to pursue education in high demand fields and to inform Canadians of programs to support training and skills development to succeed in today's job market. Acart Communications Inc.,
kbs+p Canada Inc.
& Ogilvy Montréal Inc.
11,268,598 Indicates the type of campaign carried out Indicates the type of campaign carried out Indicates the type of campaign carried out Indicates the type of campaign carried out    
Industry Canada
Wireless Telecommunications: To provide the facts about Government of Canada telecommunications policy and measures to improve services and costs for consumers. Compass Communications Inc. & BCP Ltée 7,575,374 Indicates the type of campaign carried out Indicates the type of campaign carried out Indicates the type of campaign carried out Indicates the type of campaign carried out    

 

Digital campaign managed through Public Works and Government Services Canada (PWGSC)

MacLaren McCann Canada Inc.

892,279

National Defence
Priority Occupations: To build and sustain awareness of job opportunities and dispel myths about life in Canada's Armed Forces, and encourage Aboriginals and visible minorities to seek information on career opportunities at forces.ca or a Canadian Forces Recruiting Centre. Acart Communications Inc. 909,469   Indicates the type of campaign carried out   Indicates the type of campaign carried out    
Women's Recruitment Campaign: To encourage women to seek information on career opportunities in the Canadian Armed Forces. Acart Communications Inc. 2,088,421   Indicates the type of campaign carried out   Indicates the type of campaign carried out   Indicates the type of campaign carried out
Natural Resources Canada
Responsible Resource Development: To provide factual information about the importance of the natural resources sector to Canada's economy and to highlight improvements to the regulatory system to safeguard the environment. M5 Marketing Communications Inc.
& Ogilvy Montréal Inc
5,239,685 Indicates the type of campaign carried out   Indicates the type of campaign carried out Indicates the type of campaign carried out    
Responsible Resource Development -International Stakeholder Engagement component

M5 Marketing Communications Inc. and Fleishman Hillard Canada

5,819,115

  Indicates the type of campaign carried out   Indicates the type of campaign carried out   Indicates the type of campaign carried out
Public Safety Canada
Anti-Cyberbullying: To inform parents and youth of the potential legal consequences of cyberbullying, its social impact as well as how to prevent it. Manifest Communications Inc. 4,273,942 Indicates the type of campaign carried out     Indicates the type of campaign carried out Indicates the type of campaign carried out  
Royal Canadian Mounted Police
A Career Nowhere Near Ordinary: To attract highly qualified and diverse candidates to meet the current and projected operational requirements of the RCMP. Acart Communications Inc.,
Agency 59 Ltd.
& Ogilvy Montréal Inc.
751,317     Indicates the type of campaign carried out Indicates the type of campaign carried out    
Veterans Affairs Canada
Remembrance Vignette: To encourage Canadians to honour the men and women who made the ultimate sacrifice for Canada by getting actively involved in remembrance activities. Manifest Communications Inc. 3,884,871 Indicates the type of campaign carried out Indicates the type of campaign carried out   Indicates the type of campaign carried out   Indicates the type of campaign carried out

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