Appendix I—2014–15 Annual report on Government of Canada advertising activities

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Government of Canada advertising process

The Government of Canada advertising process involves many organizations. It is designed to ensure that advertising activities align with government priorities, meet the communication needs of Canadians, comply with acts, policies and procedures, and provide value for money. Each organization has specific responsibilities. Departments are ultimately accountable for their advertising activities.

Government of Canada Advertising Process. Image description below.
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  • The cabinet approves the Government of Canada advertising plan.
  • Treasury Board approves funding and sets policies and procedures.
  • Departments manage campaigns and report on results.
  • Privy Council Office develops the advertising plan and provides oversight throughout.
  • Public Works and Government Services awards advertising contracts, coordinates the implementation of campaigns and manages the Agency of Record.

For more information on the advertising process and roles and responsibilities, please visit How it Works.

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