Requirements for public opinion research reports

Learn about the information that must be included in Government of Canada public opinion research reports.

Public opinion research report mandatory elements

Cover page

The cover page must include the:

  • title of the research project
  • name of the research firm that entered into the contract
  • contract number, the contract value and the award and delivery dates
  • registration number provided by the Public Opinion Research Directorate
  • name and email address of the client department sponsoring the research study
  • departmental signature and the Canada wordmark
  • alternative language statement, if the report is provided in:
    • English, use: “Ce rapport est aussi disponible en français”
    • French, use: “This report is also available in English”

View an example of a cover page.

Copyright section

The copyright section must include the report’s corresponding:

  • Government of Canada catalogue number
  • International Standard Book Number (ISBN)
  • copyright notice with the year of publication
  • departmental notice on the rights to reproduce the report

View an example of a copyright section.

Note

Departments can apply for a catalogue number and an International Standard Book Number (ISBN) by submitting a request through Government of Canada Publications.

Narrative executive summary

The narrative executive summary must include a(n):

  • statement of the research purpose and objectives
  • summary of key findings (this element is not required for projects that are based on fieldwork and data tabulation)
  • brief description of the methodology used
  • statement as to the extent to which the findings can be extrapolated to a broader audience
  • outline of how the results were used or how the information is expected to be used
  • contract value of the public opinion research study

Political neutrality certification

The supplier must provide a political neutrality certification.

Research findings

Full research findings must be included (except for projects that are based on fieldwork and data tabulation).

Appendices

This section contains the requirements for appendices referring to:

Quantitative research and fieldwork and data tabulation projects

For quantitative research and fieldwork and data tabulation projects, appendices must contain:

  • a full set of tabulated data
  • sample size, sampling procedures and dates of research fieldwork
  • a discussion of the potential for non-response bias
  • weighting procedures, the confidence interval and the margin of error
  • the response rate and method of calculation
  • the research instruments used
  • all other information about the execution of the fieldwork that would be needed to replicate the research initiative

Qualitative research

For qualitative research, appendices must contain:

  • all research instruments in all languages used and, if applicable, the test material
  • all other information about the recruitment or execution of the fieldwork that would be needed to replicate the research initiative

Responsibility for public opinion research content

Federal organizations are solely responsible for the content, presentation, conformance, accessibility and quality of their reports, as outlined in the:

For guidance on web accessibility, please consult the Treasury Board of Canada Secretariat's Guidance on Implementing the Standard on Web Accessibility and the manager of your Web Standards Centre of Expertise.

File formats for public opinion research reports

Library and Archives Canada requires submission of public opinion research reports in specific file formats.

To learn more about the process, please consult the instructions for submitting public opinion research reports to Library and Archives Canada.

The political neutrality certification

Each contract includes provisions for the contractor to submit a political neutrality certification.

The certification ensures that any resources from this research project haven’t been used to determine electoral voting intentions, political party preferences, party standings with the electorate, or ratings of the performance of a political party or its leaders.

Below is an example of the certification that must be submitted by the supplier to the department with the deliverables. This certification should also be included in the final report.

Figure 1: Example of a political neutrality certification

Example of a political neutrality certification - long description below

Image description

This image includes the following information:

Political Neutrality Certification

I hereby certify as Senior Officer of [insert the name of the research firm] that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Policy on Communications and Federal Identity and the Directive on the Management of Communications.

Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leaders.

Signed:

[insert the name of the senior officer], [insert the title of the senior officer]
[insert the name of the research firm]

Examples of a cover page and of a copyright section

The layout of the cover page and of the copyright section for public opinion research reports may differ from the following examples as long as all the required elements are present.

Supplier identifiers such as the corporate logo should not appear on the publication as per the Government of Canada Procedures for Publishing.

Figure 2: Example of a cover page for the final report

Example of a cover page for the final report - long description below

Image description

This image contains the departmental signature of Public Services and Procurement Canada at the top left corner and the Canada wordmark at the bottom right corner. The image also includes the following information:

2017 Canadian Business Perceptions of the Government Procurement System

Final Report
Prepared for Public Services and Procurement Canada
Supplier name:
Research Firm Inc.
Contract number:
46666-188999/037/XT
Contract value:
$75,000
Award date:
December 1, 2016
Delivery date:
August 1, 2017
Registration number:
POR 130-16

For more information on this report, please contact Public Services and Procurement Canada at: tpsgc.questions-questions.pwgsc@tpsgc-pwgsc.gc.ca.

Ce rapport est aussi disponible en français.

Figure 3: Example of a copyright section

Example of a copyright section - long description below

Image description

This image includes the following information:

2017 Canadian Business Perceptions of the Government Procurement System

Final Report
Prepared for Public Services and Procurement Canada

Supplier name: Research Firm Inc.
August 2017

This public opinion research report presents the results of an online survey conducted by Research Firms Inc. on behalf of Public Services and Procurement Canada. The research study was conducted with 1,000 Canadian businesses between February and March 2017.

Cette publication est aussi disponible en français sous le titre : Perceptions des entreprises canadiennes sur le système d’approvisionnement du gouvernement 2017

This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Public Services and Procurement Canada. For more information on this report, please contact Public Services and Procurement Canada at: tpsgc.questions-questions.pwgsc@tpsgc-pwgsc.gc.ca or at:

Communications Branch
Public Services and Procurement Canada
Portage III Tower A
16A1-11 Laurier Street
Gatineau QC  K1A 0S5

Catalogue Number:
P103-10/2017E- PDFs
International Standard Book Number (ISBN):
978-0-660-08693-4
Related publications (registration number: POR 130-16):

Catalogue Number P103-10/2017F- PDF (Final Report, French)
ISBN 978-0-660-08694-1

© Her Majesty the Queen in Right of Canada, as represented by the Minister of Public Works and Government Services, 2017

Please note that the above examples are fictitious.

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