Public Works and Government Services Canada
www.pwgsc.gc.ca
Common menu bar links
ARCHIVED Annual Report 2001-2002
Archived content
Information identified as archived is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please contact us to request a format other than those available.
Details of Public Opinion Research
Research Methodology
Research Methodologies Utilized for Public Opinion Research
Text description of Research Methodologies Utilized for Public Opinion Research is available on a separate page.
Public opinion research projects utilized a variety of research methods. Quantitative research methods (telephone surveys in the vast majority of cases) accounted for nearly $10 million and represented 46% of the total number of custom research projects. Projects that utilized qualitative research methods, such as focus groups and in-depth interviews, represented 35% of all research projects but only 25% of total costs. It is worth noting that, for the most part, qualitative research techniques tend to be less costly compared to quantitative research methods, although the results of the former cannot be extrapolated to the general population. Another 15% of all custom research projects, in terms of the number of projects, utilized both quantitative and qualitative research methods.
