ARCHIVED Annual Report 2002-2003

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Introduction

The mandate of Communication Canada is to maintain and improve communication between the Government of Canada and the Canadian population of all ages. To ensure that such communication is effective, it is necessary to gauge accurately how Canadians receive information, whether they understand the messages and if all of their questions are answered.

It is through such research that the Government of Canada can ensure that its messages are being conveyed accurately and that its programs and services meet the needs and expectations of all users. Through opinion research, the Government of Canada has a better understanding of views and needs of the Canadian population and users of government programs and services.

Communication Canada provides the technical and coordinating authority for Government of Canada public opinion research (POR). Its Research Branch facilitates public opinion research studies by helping departments throughout the process to ensure their objectives are met.

The 2002-2003 annual report reviews the activities of the Research Branch and chronicles highlights from the 576 public opinion research projects coordinated by Communication Canada on behalf of the Government of Canada during the fiscal year ended March 31, 2003.

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