ARCHIVED Annual Report 2002-2003

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Overview of Public Opinion Research in 2002-2003 in the Government of Canada

Annual Total Investment in Public Opinion Research

Public opinion research findings are key to making many significant government decisions that require regular and extensive soundings from the Canadian population on issues as diverse as smoking, immigration, and small business operations. The result has been a continuing demand for research using a variety of techniques such as telephone surveys, mail-back questionnaires, and in-depth interviews.

This demand has been manifested by business volume: For the fourth consecutive year, volume totalled or exceeded $20 million - the four busiest years on record. The 2002-2003 value of $23.7 million is the second highest. This growing reliance on public opinion research has also provided an opportunity to coordinate and share research to achieve maximum cost effectiveness.

The 2002-2003 activity (576 projects) was slightly lower than 2001-2002 (686 projects, including contract amendments) as was the dollar value (there were 44 contract amendments in 2002-2003).

Health Canada and Human Resources Development Canada accounted for 27 percent of the research investments.

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