ARCHIVED Annual Report 2002-2003

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Overview of Public Opinion Research in 2002-2003 in the Government of Canada

Overall Business Volume - Advisory Services

Nature of Requests for 2002-2003

Communication Canada is the coordinating authority for all public opinion research. This table provides an overview of the work undertaken by the Government of Canada through the Communication Canada's Research Branch. Departments and agencies submit their project summaries to Research Branch advisors who then determine whether a project falls within the definition of POR*. If it does, the project is registered and advisors offer guidance throughout the entire research process. If the project does not fall within the definition of public opinion research, departments undertake the project independently.

In 2002-2003, 576 projects fell within the POR definition, another 93 did not. There were 44 contract amendments for changes ranging from delivery dates to the scope of work and budgets.

*The major activities that fit the Treasury Board Secretariat definition of public opinion research relate to public opinion research for policy, marketing and communication undertakings, quality of service studies, syndicated and omnibus surveys, and program evaluation. Activities not considered public opinion research include literature reviews or reviews of secondary sources, and verification of service performance or delivery of goods as set out in a contract.

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