ARCHIVED Annual Report 2002-2003
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Highlights of Key Public Opinion Research Projects
Research is crucial for crafting successful initiatives in today's competitive and complex communications environment. In improving communications between the Government of Canada and Canadians, Communication Canada places great importance on research, namely with its Listening to Canadians studies, conducted three times a year to monitor the nation's perceptions on government priorities and other current issues.
Research in 2002-2003 dealt mainly with the following issues:
- evaluating major advertising campaigns (access points, service guides and other campaigns), external relations activities (fairs and exhibits) and certain activities at government access points (Canada Site and 1 800 O-Canada);
- support for regional communication initiative efforts, including the success of pilot projects in Saskatchewan and New Brunswick and the development of a regional communication tool for each Atlantic province; and
- research of a more corporate nature, occasionally in partnership with other federal departments, for the purpose of improving communication between the government and Canadian citizens, including issues related to communication and literacy, social values and Aboriginal peoples.
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