ARCHIVED Annual Report 2002-2003

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Highlights of Key Public Opinion Research Projects

Canadian Heritage

One of the public opinion research projects undertaken by Canadian Heritage in 2002-2003 was a qualitative and quantitative project in the Aichi region of Japan. The research project included a survey of Japanese people on their expectations of the Canadian Pavilion at the 2005 World Exposition. Canadian Heritage took advantage of the opportunity afforded by this study to ask questions related to respondents' knowledge of, and interest in, Canada.

Another significant project involved surveying Canadians about official languages. The project consisted of two parts: a representative national survey of the population and a survey of linguistic minority populations (i.e., Francophones outside Quebec and Anglophones in Quebec). Particular attention was paid to developing the sample among linguistic minorities in an attempt to obtain the most accurate picture of the current situation and needs of these groups.

Canadian Heritage evaluated existing Web sites and those in development, as the Department is the host, or supporting site, of a number of Web sites and portals that aim to promote culture, the arts and Canadian diversity (e.g., the Virtual Museum of Canada,

Plans for the 2003-2004 fiscal year include a second survey on participation in, and access to, Canadian arts and heritage as well as playing an active role in interdepartmental survey activities regarding Aboriginal peoples living on and off reserve.

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