ARCHIVED Annual Report 2002-2003

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Highlights of Key Public Opinion Research Projects

Environment Canada

One of Environment Canada's key projects, implemented in cooperation with Natural Resources Canada and other federal agencies, involved ongoing POR to track attitudes on issues related to climate change and the Kyoto Protocol. During the period surrounding the ratification of the Protocol, research revealed Canadians' concerns about climate change and steady support for Kyoto. It also indicated that, while Canadians' level of awareness was uneven, vast majorities were in favour of engaging in the process and taking a number of personal actions to reduce their greenhouse gas emissions. The findings were instrumental in guiding federal communications and policy efforts.

Other POR initiatives were designed to support the business lines of conservation, protection and meteorology, as well as ongoing management and human resource efforts internal to the Department. In particular, Environment Canada commissioned research to test and evaluate products, services and advertising, to gauge client satisfaction and to measure public attitudes on a range of issues using syndicated and custom research products.

In 2003-2004, Environment Canada plans to explore public attitudes on topics such as clean air, toxics, nature/conservation and species at risk, and climate change, including the One Tonne Challenge. Among other things, this research will examine public attitudes to climate change and willingness to engage in activities to reduce greenhouse gas emissions, public preferences for various environmental regulatory approaches, and Canadians' attitudes and awareness of federal initiatives in the area of species and nature.

The Meteorological Service of Canada also has a busy public opinion research agenda, much of which is used to assess public use of, and satisfaction with, its breadth of highly visible, high-volume, weather-related products and services. This information helps track progress against Environment Canada's 10 percent improvement commitments within the federal Service Improvement Initiative.

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