ARCHIVED Annual Report 2003-2004

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Overview of Public Opinion Research in 2003-2004 in the Government of Canada

Annual Total Investment in Public Opinion Research

The importance of public opinion research in government operations is reflected by the investments made by the Government of Canada, its departments and agencies.

The dollar value of POR contracted for in 2003-2004 was $25.4 million, up from $23.7 million in the previous year and the fifth consecutive year that it approached or exceeded $20 million.

The 2003-2004 activity of 593 projects was slightly greater than the previous year when 576 projects were undertaken. Health Canada and Human Resources Development Canada (now Human Resources and Skills Development Canada and Social Development Canada) accounted for 168 of the projects, slightly more than a third of the total.

Overall Business Volume - Advisory Services

Nature of Requests for 2003-2004

Public Works and Government Services Canada is the coordinating authority for all public opinion research. Departments and agencies submit their project summaries, and POR advisors determine whether the project falls within the definition of POR.* If it does, the project is registered and advisors offer guidance throughout the entire research project. If it doesn't, departments undertake their projects independently.

In 2003-2004, 593 projects fell within the definition, and there were 72 amendments ranging from delivery dates to the scope of the project. There were 87 other requests, including 70 projects identified as non-POR and 17, which could be on hold, cancelled or awaiting more information. This category also included requests for standing offers.

* The major activities that fit the Treasury Board Secretariat definition of public opinion research relate to public opinion research for policy, marketing and communication undertakings, quality of service studies, syndicated and omnibus surveys and program evaluation. Activities not considered public opinion research include literature reviews or reviews of secondary sources, and verification of service performance or delivery of goods as set out in a contract.

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