ARCHIVED Annual Report 2003-2004
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Highlights of Key Public Opinion Research Projects
Human Resources Development Canada
(now Human Resources and Skills Development Canada and Social Development Canada)
Public opinion research is critical in developing and implementing policies and programs relating to Canada's human resources, providing valuable insights in support of the federal socio-economic strategy with its goal of achieving a high quality of life, inclusive of all Canadians.
For the first time, a comprehensive, national public opinion study on disability issues in Canada was undertaken to gain an understanding of Canadian attitudes toward disability. The Office for Disability Issues commissioned the study, because gaining knowledge about public attitudes toward persons with disabilities and disability issues is crucial to opening more opportunities for the full participation of these persons in all aspects of Canadian life.
The research was conducted in two phases: first, a telephone survey of a representative group of 1,843 Canadians followed by qualitative research exploring in greater detail specific findings and themes uncovered in the first phase of the survey.
Access to post-secondary education (PSE) is a critical component of the Government's skills and learning agenda and Human Resources and Skills Development Canada has a number of initiatives designed to alleviate the financial burden of pursuing post-secondary education. A two-phase study of public views on the system of supporting Canadians' access to post-secondary education was undertaken, covering issues pertaining to the quality, accessibility and funding of the education system. Qualitative research was conducted in several locations across Canada which included areas with barriers to PSE such as Glace Bay, Nova Scotia and Vernon, British Columbia. A follow-up quantitative phase built on the information gathered in the qualitative phase.
Other public opinion research included the annual tracking survey on attitudes toward employment insurance, as well as research to support the Government On-Line and the Modernizing Service for Canadians initiatives. An evaluation was undertaken on two major advertising campaigns, one informing Canadians about government services available for children and their families, and one about the new Compassionate Care Benefits.
Planned research will involve issues relating to modernizing service, services for children and their families, the skills and learning agenda, workplace issues, and employment benefits and support measures. It will also track information on established programs.
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