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Public Opinion Research in the Government of Canada 2008-2009 Annual Report
Prepared by Public Works and Government Services Canada
This publication may be reproduced for non-commercial purposes only, provided the source is fully acknowledged. Reproduction in whole or in part for resale purposes requires prior written permission from the Minister of Public Works and Government Services.
Published by Public Works and Government Services Canada
March 2010
For more information, please contact the
Public Opinion Research Directorate at 613-995-9837
Catalogue Number: P100-1/2009E-PDF
ISBN: 978-1-100-13546-5
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of the Annual Report [6.2MB]
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Table of Contents
- Minister's Message
- Introduction
- Definition of Public Opinion Research
- Role of Public Opinion Research
- Strengthening Public Opinion Research Management in the Government of Canada
- Business Volume in Public Opinion Research in the Government of Canada
- Custom and Syndicated Research
- Approaches to Custom Research
- Procurement Methods in Public Opinion Research
- Target Groups Reached
- Most Active Departments and Agencies
- Geographic Reach of Surveys and Locations of Focus Group Studies Conducted for the Government of Canada in 2008–2009
- Highlights of Public Opinion Research Projects
- How Public Opinion Research is Managed in the Government of Canada
- Conclusion
- For More Information
