Advertising in government
Determine what Government of Canada advertising is. Learn how it helps us communicate with Canadians. Find out what our responsibility is when it comes to our advertising.
On this page
Defining advertising
Two criteria define Government of Canada advertising:
- Any message communicated in Canada or abroad
- Paid for by the Government of Canada for placement in media including:
- newspapers
- television
- radio
- cinema
- billboards
- internet
- digital
The activity must meet both criteria to be considered advertising.
Communicating with Canadians
Advertising helps us communicate directly with Canadians.
The purpose of our advertising includes:
- communicating policies and priorities
- informing of programs and services available to individuals, families and businesses
- providing information about issues of importancetohelp make informed choices
- alerting Canadians about environmental, public health and safety issues
- notifying people about their legal rights
Government responsibility in advertising
The Government of Canada is responsible for ensuring that their advertising:
- aligns with government priorities
- meets the communication needs of Canadians
- complies with acts, policies and procedures
- provides value for money