Appendix I—Government of Canada advertising process—2016 to 2017 Annual report on Government of Canada advertising activities

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The Government of Canada advertising process ensures advertising activities meet the communication needs of the public, comply with acts, policies and procedures, as well as provide value for money. Various organizations are involved, but institutions are ultimately accountable for their advertising activities.

Roles and responsibilities during the advertising process

Roles and responsibilities during the advertising process - Image description is below.

Description of Roles and responsibilities during the advertising process

This diagram consists of 5 stacked boxes representing the roles and responsibilities of the following 5 institutions:

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