Archived—Listing of public opinion research projects in 2015 to 2016: Public opinion research in the Government of Canada—Annual report 2015 to 2016
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Since 2006, the reports from all contracted public opinion research projects are made public through the Library and Archives Canada website. Each project has been assigned a registration number, which can be used to find the report held in the online collection.
See below a list of contracted research studies undertaken by federal government departments and agencies in the 2015 to 2016 fiscal yearFootnote 1.
To learn more about the 2015 to 2016 public opinion research findings, consult the online collection of public opinion research reports.
Table 1: Listing of public opinion research projects in 2015 to 2016
| Project title Footnote 2 | Registration number | Contract value | Supplier |
|---|---|---|---|
| Canada Revenue Agency | |||
| Advertising Campaign Evaluation Tool (ACET). Evaluation of Tax Relief Measures. Phase VIII Campaign (individuals) | POR 002-15 | $50,543.84 | Phoenix SPI |
| Re-engineering the Canada Revenue Agency’s Secure Online Portals Footnote 3 | POR 009-14 | -$64,886.63 | Research Strategy Group Inc. |
| Canadian Radio-television and Telecommunications Commission | |||
| Let’s Talk Broadband. Findings Report | POR 030-15 | $89,988.12 | Ekos Research Associates Inc. |
| Telemarketing in Canada | POR 039-15 | $49,783.28 | Environics Research Group Limited |
| Wireless Code Public Opinion Research 2016 | POR 034-15 | $48,523.33 | TNS Canada Ltd. |
| Department of Canadian Heritage | |||
| 2015 Canada Day in the Capital Satisfaction Survey | POR 017-15 | $29,709.08 | Quorus Consulting Group Inc. |
| 2015 Christmas Lights Across Canada | POR 029-15 | $14,976.74 | Quorus Consulting Group Inc. |
| 2015 Winterlude Marketing and Satisfaction Survey | POR 037-15 | $39,987.88 | Quorus Consulting Group Inc. |
| 2016 Study on the Appreciation and Perception of Canada’s Two Official Languages | POR 047-15 | $65,062.01 | Patterson Langlois Consultants |
| Advertising Campaign Evaluation Tool (ACET). Assessing the Canada 150. The Great Canadian North Advertising Campaign Footnote 4 | POR 025-15 | $12,883.65 | Corporate Research Associates Inc. |
| Northern Lights Visitor Study Footnote 4 | POR 023-15 | $7,044.04 | Quorus Consulting Group Inc. |
| Department of Citizenship and Immigration | |||
| 2015 to 2016 Citizenship and Immigration Canada Annual Tracking Survey | POR 009-15 | $83,486.52 | Harris/Decima Inc. |
| e-Application Client Usability Testing | POR 018-15 | $29,952.81 | Sage Research Corporation |
| Department of Finance | |||
| Advertising Campaign Evaluation Tool (ACET). Assess the Jobs and Growth Ad Campaign: June 2015 | POR 016-15 | $48,400.05 | Harris/Decima Inc. |
| Focus Group on the Economy Through Perception Analyzer: March 2016 | POR 044-15 | $60,923.95 | AC Nielsen Company of Canada |
| Qualitative and Quantitative Research on the Economy: Spring 2015 | POR 001-15 | $164,956.33 | Harris/Decima Inc. |
| Qualitative and Quantitative Research on the Economy: Winter 2016 | POR 032-15 | $164,839.29 | Environics Research Group Limited |
| Survey and Focus Groups on the Economy: Summer 2015 | POR 007-15 | $157,661.17 | NRG Research Group |
| Department of Fisheries and Oceans | |||
| 2015 Survey of Recreational Fishing in Canada | POR 026-15 | $151,190.66 | Nanos Research Corporation |
| Department of Health | |||
| Advertising Campaign Evaluation Tool (ACET). Evaluation of Wave II of the Preventing Drug Abuse Marketing Campaign | POR 024-15 | $49,229.61 | TNS Canada Ltd. |
| Baseline Survey on Awareness, Knowledge and Behaviour Associated with Recreational Use of Marijuana | POR 046-15 | $81,416.50 | Ekos Research Associates Inc. |
| Canadian Consumers’ Views on Self-care Products | POR 043-15 | $44,547.82 | TNS Canada Ltd. |
| Consumer Views on Genetically Modified Foods | POR 042-15 | $119,060.19 | Gregg, Kelly, Sullivan and Woolstencroft: The Strategic Counsel |
| Evaluating Various Components of Employee Assistance Services Client Services 2016 | POR 038-15 | $19,959.87 | Elemental Data Collection Inc. |
| Exploratory Focus Groups on Marijuana | POR 049-15 | $145,167.71 | The Earnscliffe Strategy Group Inc. |
| Department of National Defence | |||
| The Recruitment and Employment of Women in the Canadian Armed Forces | POR 048-15 | $129,876.55 | The Earnscliffe Strategy Group Inc. |
| Views of the Canadians Armed Forces. 2016 Tracking Study | POR 031-15 | $149,236.84 | Phoenix SPI |
| Department of Natural Resources | |||
| Public Opinion Research on Energy Issues: Spring 2015 | POR 004-15 | $152,235.30 | Ipsos-Reid Corporation |
| Public Opinion Research on Energy Issues: Summer 2015 | POR 013-15 | $88,408.40 | Léger Marketing |
| Department of Veterans Affairs | |||
| Post-Testing of the 2015 Veterans Affairs Canada Remembrance Campaign | POR 027-15 | $50,624.00 | Ekos Research Associates Inc. |
| Economic Development Agency of Canada for the Regions of Quebec | |||
| Final Methodological Report on the Telephone Survey to Evaluate the Results for Four Industrial Cluster Secretariats : Aéro Montréal, Écotech Québec, Montréal InVivo and Techno Montréal | POR 010-15 | $23,147.94 | Advanis Jolicoeur |
| Employment and Social Development Canada | |||
| Advertising Campaign Evaluation Tool (ACET). 2015 to 2016 Enhanced Universal Child Care Benefit | POR 022-15 | $43,315.93 | Opinion Search Inc. |
| Universal Child Care Benefit. Advertising Campaign Creative Testing | POR 005-15 | $42,041.65 | Ipsos-Reid Corporation |
| Financial Consumer Agency of Canada | |||
| National Survey of Payday Loan Users | POR 033-15 | $117,226.20 | AC Nielsen Company of Canada |
| Organisation for Economic Co-operation and Development (OECD). Measurement of Financial Literacy and Financial Inclusion (Canada) | POR 003-15 | $74,827.45 | Harris/Decima Inc. |
| Foreign Affairs, Trade and Development Canada | |||
| Education Brand Refresh and Integrated Marketing Plan: Focus Testing of Key Themes, Messages and Channels of Communications in Six Priority Markets | POR 036-15 | $198,089.00 | Ipsos-Reid Corporation |
| Library and Archives Canada | |||
| 2015 TD Bank Summer Reading Club | POR 015-15 | $38,663.76 | Harris/Decima Inc. |
| Priorities and Strategic Planning Survey | POR 019-15 | $132,923.12 | Nanos Research Corporation |
| National Research Council Canada | |||
| National Research Council. Concierge Website Focus Groups and Usability Testing 2015 to 2016 | POR 045-15 | $83,505.87 | Sage Research Corporation |
| Office of the Superintendent of Financial Institutions | |||
| Board Directors Consultation 2014 to 2015 | POR 014-14 | $3,432.38 | Gregg, Kelly, Sullivan and Woolstencroft: The Strategic Counsel |
| Deposit Taking Institutions Sector Consultation | POR 020-15 | $62,064.12 | Veraxis Research and Communications Inc. |
| Office of the Superintendent of Financial Institutions Employee Survey 2015 to 2016 | POR 021-15 | $49,938.95 | Ekos Research Associates Inc. |
| Offices of the Information and Privacy Commissioners of Canada | |||
| 2015 Public Opinion Research with Canadian Businesses on Privacy-Related Issues | POR 028-15 | $103,998.42 | Phoenix SPI |
| Parks Canada | |||
| Parks Canada Awareness Tracking Study June 2015 | POR 008-15 | $27,110.96 | Harris/Decima Inc. |
| Privy Council Office | |||
| Focus Groups: Summer and Fall 2015 | POR 012-15 | $149,464.39 | Léger Marketing |
| Focus Groups: Winter 2016 | POR 041-15 | $89,993.20 | AC Nielsen Company of Canada |
| Government Priorities Quantitative Survey: February 2016 | POR 040-15 | $48,213.96 | Elemental Data Collection Inc. |
| Privy Council Office Quantitative and Qualitative: Spring 2015 Research Report | POR 006-15 | $149,976.94 | Harris/Decima Inc. |
| Royal Canadian Mounted Police | |||
| Royal Canadian Mounted Police Recruitment Program Success Check Focus Groups | POR 014-15 | $43,073.52 | Harris/Decima Inc. |
| Statistics Canada | |||
| 2016 Census of Population / Advertising Concepts Pretesting | POR 011-15 | $49,881.36 | Patterson, Langlois Consultants |
| Transportation Safety Board of Canada | |||
| Transportation Safety Board of Canada Stakeholder Consultations 2015 | POR 049-14 | $3,997.69 | Léger Marketing |