Appendices—18th Annual Report on Government of Canada Public Opinion Research Activities

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Appendix I: Managing public opinion research activities in the Government of Canada

This image presents the stakeholder roles and responsibilities for public opinion research - Description below.

Image description

Roles and responsibilities of stakeholders in public opinion research activities

  • Departments are responsible for the management, research content and overall quality of the research produced
  • Treasury Board of Canada Secretariat sets policies and oversees compliance
  • Privy Council Office performs a central role in the leadership and strategic direction
  • Public Services and Procurement Canada provides research advice and is the contracting authority
  • Library and Archives Canada makes public opinion research reports available to Canadians
  • Suppliers conduct the public opinion research studies and provide reports on the research findings

Appendix II: List of custom research studies by department

Below is a list of custom research studies contracted by department.

A registration number is assigned to each study, which can then be used to find the report in the public opinion research reports collection. Please note that some of these studies may have not been completed at the time of publishing this report but will be posted within 6 months after the completion of data collection.

Note

The amounts reported represent the contract value. This includes amendments to increase or reduce the contract value during the 2018 to 2019 fiscal year. The negative figures (written with a minus sign in front) indicate that these contracts were issued in a previous fiscal year, but were amended downward in the following reporting year.

Table 6: List of custom public opinion research (POR) studies contracted in 2018 to 2019
Research study title by department Registration number Supplier Contract value
Agriculture and Agri-Food Canada
Agriculture and Agri-Food Canada Survey of Consumer Perceptions of Food: Wave 5 (2018 to 2019) POR 066-18 Ekos Research Associates Inc. $79,965.02
Agriculture and Agri-Food Canada Survey of Food and Beverage Processors (2018 to 2019) POR 053-18 Phoenix SPI $82,630.12
Strategic Issues Survey and Focus Groups (2018 to 2019) POR 031-18 The Earnscliffe Strategy Group Inc. $248,892.77
Atlantic Canada Opportunities Agency
Summer 2018 Atlantic Quarterly Client Commissioned Questions POR 018-18 Corporate Research Associates Inc. $3,898.50
Canada Border Services Agency
Intranet and Internet Public Opinion Research POR 106-18 Léger Marketing $122,328.15
Canada Revenue Agency
2018 Annual Corporate Research POR 052-18 Environics Research Group Limited $174,410.30
2018 to 2019 Benefits and Credits Campaign Testing POR 050-18 Ekos Research Associates Inc. $44,522.00
2018 to 2019 Canada Revenue Agency Benefits and Credits Campaign Concept Testing POR 033-18 Ekos Research Associates Inc. $83,631.30
2018 to 2019 Canada Revenue Agency Tax Evasion and Aggressive Tax Avoidance Advertising Campaign (Concept Testing) POR 024-18 Sage Research Corporation $54,279.55
Canada Child Benefit Application Form Testing POR 036-18 Corporate Research Associates Inc. $64,929.80
Canada Child Benefit Program: Satisfaction Survey POR 049-18 Gregg, Kelly, Sullivan and Woolstencroft: The Strategic Counsel $41,810.00
Canada Revenue Agency Call Centre Service Expectations POR 009-18 Kantar TNS Inc. $54,910.03
Climate Action Incentive Advertising Campaign: Advertising Campaign Evaluation Tool POR 116-18 Corporate Research Associates Inc. $38,782.73
Climate Action Incentive Advertising Campaign: Concept Testing POR 096-18 Gregg, Kelly, Sullivan and Woolstencroft: The Strategic Counsel $39,194.05
Digital Services Modernization Study POR 039-18 Phoenix SPI $72,197.96
Enhancing Digital Services for Corporations: Qualitative Research POR 071-18 Quorus Consulting Group Inc. $64,353.78
Leads Program Qualitative Research POR 097-18 Sage Research Corporation $70,886.03
Non-Filer’s Benefit Letter Initiative: Qualitative Research POR 035-18 The Earnscliffe Strategy Group Inc. $68,935.65
Paper Filed T2 Corporation Income Tax Returns POR 090-18 Forum Research Inc. $49,983.45
Taxpayer Attitudinal Segmentation Research 2018 to 2019 POR 079-18 Phoenix SPI $159,253.05
Tax Scheme Promoters POR 100-18 The Earnscliffe Strategy Group Inc. $73,413.02
Canada School of Public Service
Client Perspective Research 2018 POR 079-17 Ekos Research Associates Inc. -$15.683.44
Canadian Food Inspection Agency
Public Opinion Research With Food Businesses to Support Compliance With Food Safety Regulations: 2018 to 2019 POR 029-18 Quorus Consulting Group Inc. $112,858.09
Canadian Heritage
2018 Status of High Performance Athletes in Canada Survey POR 091-18 Ekos Research Associates Inc. $69,938.98
Canadian Radio-television and Telecommunications Commission
Consultation on Canada’s Large Telecommunications Carriers’ Sales Practices POR 028-18 Ipsos-Reid Corporation $183,003.50
Wireless Code Public Opinion Research: Spring 2019 POR 084-18 Kantar TNS Inc. $105,021.83
Canadian Transportation Agency
Air Passenger Protection Regulations: Analysis and Reporting Contract POR 046-18 Ekos Research Associates Inc. $7,881.75
Airport Surveys Consultation on Consumer Protection for Air Travellers POR 053-17 Advitek Inc. $1,322.10
Department for Women and Gender Equality
Gender Equality and Attitudes Study POR 070-18 Environics Research Group Limited $249,291.56
Gender Equality and #MeToo in Canada Survey POR 080-18 The Earnscliffe Strategy Group Inc. $69,561.67
Department of Finance Canada
Finance Canada: Focus Groups on Open Banking POR 117-18 Pollara $88,248.03
Focus Groups on the Economy (Qualitative) through Perception Analyzer POR 134-18 Corporate Research Associates Inc. $103,776.38
Survey and Focus Groups on the Economy: Fall 2018 POR 027-18 Quorus Consulting Group Inc. $170,422.01
Survey and Focus Groups on the Economy: Winter 2019 POR 099-18 Environics Research Group Limited $168,418.59
Department of Justice Canada
National Justice Survey 2018 POR 061-18 Ekos Research Associates Inc. $59,955.88
Employment and Social Development Canada
2017 to 2018 Regular Collection of Client Experience Data: Pilot Phase POR 107-17 Kantar TNS Inc. $1,073.50
2018 to 2019 Advertising Public Opinion Research: Education and Skills Campaign POR 020-18 Corporate Research Associates Inc. $85,541.00
2018 to 2019 Advertising Public Opinion Research: Services for Seniors POR 040-18 Ekos Research Associates Inc. $117,458.42
2018 to 2019 Client Experience Measurement POR 101-18 Ipsos-Reid Corporation $249,634.20
Exploring Challenges to Accessing Post-Secondary Education for At-Risk Youth POR 062-18 Phoenix SPI $79,987.05
Federal Accessibility Legislation Baseline Survey POR 012-18 Quorus Consulting Group Inc. $128,560.10
Environment and Climate Change Canada
Nature Legacy Public Opinion Research: Advertising Campaign, Evaluation Survey and Focus Group Testing POR 098-18 Quorus Consulting Group Inc. $77,519.70
Financial Consumer Agency of Canada
2018 Survey of Consumers’ Comprehension of Home Equity Lines of Credit POR 004-18 Ipsos-Reid Corporation $48,324.45
2019 Canadian Financial Capability Survey POR 060-18 Ekos Research Associates Inc. $247,439.09
Consumer Awareness and Interest in Longer-Term Mortgages Survey POR 135-18 Ipsos-Reid Corporation $162,640.90
Financial Consumer Agency of Canada Survey of Consumers about Complaint Handling in Banking POR 124-18 Environics Research Group Limited $233,843.78
Surveying Consumers about their Financial Rights and Responsibilities POR 123-18 Environics Research Group Limited $79,576.63
Survey on Banking of Canadian Seniors and Non-Seniors POR 114-18 Phoenix SPI $202,640.58
Fisheries and Oceans Canada
Aquaculture in Canada 2018 Survey POR 082-18 Ekos Research Associates Inc. $99.934.26
Global Affairs Canada
2018 Trade Commissioner Service Comprehensive Client Survey POR 092-18 Ekos Research Associates Inc. $91,392.71
Image of Canada and Comprehensive Economic Trade Agreement by the General Public in France POR 103-18 Léger Marketing $88,557.20
Survey and Focus Groups on Free Trade Agreements POR 115-18 Phoenix SPI $132,465.95
Health Canada
Assessment of Health Canada’s Communications to External Stakeholders on Marketed Health Products POR 136-18 Pollara $95,829.71
Baseline and Post-Campaign for the Cannabis Coming Into Force Campaign: Advertising Campaign Evaluation Tool POR 044-18 Ipsos-Reid Corporation $69,718.40
Break It Off: Tobacco Cessation Creative Concepts Testing POR 013-18 Phoenix SPI $59,923.90
Evaluating Various Components of Employee Assistance Services: 2018 to 2019 POR 057-18 Elemental Data Collection Inc. $24,950.40
Exploratory Research on Smoking Cessation POR 054-18 Phoenix SPI $145,411.79
Focus Testing Health Warning Messages for Edible Cannabis Products, and Cannabis Consumer Information Sheet POR 109-18 The Earnscliffe Strategy Group Inc. $117,037.60
Focus Testing of Opioids Public Education Campaign on Stigma POR 034-18 The Earnscliffe Strategy Group Inc. $74,992.45
Follow-up Survey and Qualitative Research on Opioid Awareness, Knowledge and Behaviours for Public Education POR 137-18 The Earnscliffe Strategy Group Inc. $198,115.86
Healthy Eating Strategy Focus Groups for Canada Food Guide’s Online Presence POR 023-18 The Earnscliffe Strategy Group Inc. $234,102.10
Marketing to Kids: Baseline Survey on Recall of Food and Beverage Marketing POR 108-18 Gregg, Kelly, Sullivan and Woolstencroft: The Strategic Counsel $99,343.95
Pre- and Post-Opioid Campaign Evaluation POR 045-18 Ipsos-Reid Corporation $74,750.92
Public Opinion Research on Noticeability of Health Information Messages and Effectiveness of Health Warnings for Tobacco Labelling POR 058-18 Environics Research Group Limited $110,925.04
Qualitative and Quantitative Research on Perceptions of Nicotine POR 067-18 The Earnscliffe Strategy Group Inc. $238,145.61
Qualitative Testing of Revised Health Warnings for Cigarette Packages and on Cigarettes: 2019 POR 126-18 Corporate Research Associates Inc. $228,966.25
Seasonal Influenza Vaccination Coverage: Survey 2018 to 2019 POR 065-18 Léger Marketing $168,415.20
Smokers and Recent Quitters’ Awareness and Perceptions of Options to Minimize Harms from Tobacco Products POR 093-18 Phoenix SPI $146,648.24
Smoking Behaviour Journey Map POR 119-18 Environics Research Group Limited $99,435.71
Study on Cannabis: Health Warning Messages Focus Groups POR 002-18 The Earnscliffe Strategy Group Inc. $113,971.80
Testing of Relative Risk Statements for Vaping Products POR 014-18 Corporate Research Associates Inc. $104,214.25
The Canadian Cannabis Survey 2018 POR 006-18 Advanis Jolicoeur $249,730.00
The Canadian Cannabis Survey 2019 POR 130-18 Advanis Jolicoeur $249,730.00
Travellers’ Risk Perceptions, Values and Preferences POR 110-18 Kantar TNS Inc. $79,422.26
Understanding and Awareness of Sport-Related Concussions: Focus on Youth POR 072-18 Kantar TNS Inc. $144,324.70
Vaccine Acceptability Factors for the General Public and Health Care Professionals in Canada POR 138-18 Environics Research Group Limited $185,489.50
Vapers’ Panel Survey to Measure Attitudes and Behaviours Regarding Vaping Products POR 083-18 Environics Research Group Limited $149,432.56
Vapers’ Panel Survey to Measure Attitudes and Behaviours Regarding Vaping Products POR 141-18 Environics Research Group Limited $148,172.38
Vaping Prevention and Protection Concepts Testing POR 037-18 Corporate Research Associates Inc. $128,543.15
Immigration, Refugees and Citizenship Canada
2018 to 2019 Annual Tracking Study POR 026-18 Quorus Consulting Group Inc. $124,468.14
2018 to 2019 Annual Tracking Study: Winter POR 094-18 Ipsos-Reid Corporation $249,822.69
2018 to 2019 International Experience Canada Youth Study POR 133-18 Environics Research Group Limited $122,311.65
Barriers to and Motivations for Citizenship for Permanent Residents: Part 1 POR 128-18 Parkdale Community Legal Services $4,830.75
Barriers to and Motivations for Citizenship for Permanent Residents: Part 2 POR 129-18 Peel Newcomer Strategy Group $4,520.00
Barriers to and Motivations for Citizenship for Permanent Residents: Part 3 POR 131-18 Community Development Council Durham $6,458.23
Barriers to and Motivations for Citizenship for Permanent Residents: Part 4 POR 140-18 St Stephen’s Community House $2,346.73
Official Language Learning Survey POR 120-18 Léger Marketing $50,861.30
Innovation, Science and Economic Development Canada
Advertising Campaign Innovation for Success POR 086-18 Ipsos-Reid Corporation $244,748.73
Competition Bureau Market Study: Competition in Broadband Services POR 085-18 Environics Research Group Limited $194,515.49
Survey of Small and Medium Businesses and of Consumer Attitudes and Expectations towards Cybersecurity Certification POR 132-18 Quorus Consulting Group Inc. $129,006.45
Library and Archives Canada
Report on Program Statistics for Toronto Dominion Summer Reading Club 2018 POR 043-18 Environics Research Group Limited $59,332.91
National Defence
Formative Research for Recruitment, Marketing and Advertising 2019 POR 113-18 The Earnscliffe Strategy Group Inc. $74,263.60
Qualitative Advertising Pretest: Summer 2018 POR 016-18 Léger Marketing $72,849.65
Recruitment Advertising Success Check 2018 POR 069-18 Corporate Research Associates Inc. $38,657.30
Testing Recall of Recruitment Advertising: 2018 to 2019 Campaign POR 118-18 Corporate Research Associates Inc. $18,571.55
Views of the Canadian Armed Forces: 2018 Tracking Study POR 076-17 The Earnscliffe Strategy Group Inc. $4,175.40
Natural Resources Canada
Energy Star and EnerGuide Labelling Awareness Survey 2018 POR 051-18 Phoenix SPI $85,509.36
Public Opinion on Natural Resources in a Low-Carbon Economy POR 089-18 Environics Research Group Limited $168,115.75
Public Opinion Research on Natural Resources Issues: 2018 POR 057-17 Phoenix SPI -$357.83
SmartWay Freight Industry Survey POR 048-18 Kantar TNS Inc. $76,119.63
Office of the Chief Electoral Officer
Ballot Redesign Focus Groups POR 001-18 Phoenix SPI $78,831.06
Designing the List of Pieces of Identification and the Voter Information Card POR 047-18 Environics Research Group Limited $111,644.00
Survey of Electors following the By-election in Leeds-Grenville-Thousand Islands and Rideau Lakes (ON) POR 081-18 Phoenix SPI $35,627.88
Survey of Electors following the February 2019 By-election POR 127-18 Phoenix SPI $69,986.50
Survey of Electors following the June 18, 2018 Federal By-election in Chicoutimi-Le Fjord POR 011-18 Phoenix SPI $31,659.89
Voter Information Campaign: Pre-event Testing of Communication Products POR 007-18 Environics Research Group Limited $219,818.90
Office of the Superintendent of Financial Institutions Canada
Deposit-Taking Institutions Sector Consultation POR 025-18 Sage Research Corporation $70,246.45
Financial Institutions Survey 2018 to 2019 POR 021-18 Phoenix SPI $45,537.87
Office of the Superintendent of Financial Institutions Employee Survey 2018 POR 019-18 Environics Research Group Limited $71,899.30
Offices of the Information and Privacy Commissioners of Canada
2018 Survey of Canadians on Privacy POR 055-18 Phoenix SPI $66,185.51
Parks Canada
Assessment of Parks Canada’s 2018 Advertising Campaign POR 038-17 Ekos Research Associates Inc. -$21,629.33
Parks Canada Awareness Tracking Study 2018 to 2019 POR 003-18 Ekos Research Associates Inc. $135,571.75
Pre and Post Evaluations of Parks Canada’s 2019 National Tourism Advertising Campaign POR 088-18 Ekos Research Associates Inc. $49,223.03
Privy Council Office
Continuous Tracking of Canadians’ Views: Quantitative Survey POR 122-18 Elemental Data Collection Inc. $477,425.00
Focus Groups: Spring 2019 POR 139-18 Phoenix SPI $249,535.19
Pilot Study Involving International Public Opinion Research in Mexico POR 111-18 RIWI Corp. $24,814.80
Privy Council Office Focus Groups: Winter 2019 POR 074-18 Corporate Research Associates Inc. $247,379.60
Public Safety Canada
Cyberbullying Public Awareness Research POR 125-18 Environics Research Group Limited $81,979.24
Drug Impaired Driving Awareness Campaign 2019 to 2020 Concept Testing POR 107-18 Ekos Research Associates Inc. $56,192.64
Measuring Public Attitudes Towards the Police POR 005-18 London School of Economics and Political Science $22,600.00
Post Testing of the Drug-Impaired Driving Advertising Campaign POR 030-18 Ekos Research Associates Inc. $49,657.85
Survey of Internet Users Regarding Cyber Security POR 032-18 Ekos Research Associates Inc. $122,983.55
Public Services and Procurement Canada
Communication Procurement Directorate Annual Client Satisfaction Survey POR 042-18 Environics Research Group Limited $24,984.30
Qualitative Assessment of the Pay Insight Concept and Track myCASE Update POR 038-18 Léger Marketing $39,550.00
Royal Canadian Mounted Police
Survey of Canadians’ View of Royal Canadian Mounted Police Services POR 064-18 Ekos Research Associates Inc. $74,947.25
Statistics Canada
Survey of Canadians’ Views on Statistics Canada POR 010-18 Ekos Research Associates Inc. $17,119.50
Transport Canada
Canadian Drone Users Research POR 121-18 Léger Marketing $33,866.10
Canadians’ Awareness of and Confidence in Automated Vehicles POR 073-18 Environics Research Group Limited $119,848.25
Focus Testing of Best Practices in Rental Boating Safety Communications POR 022-18 Sage Research Corporation $78,252.50
Treasury Board of Canada Secretariat
Treasury Board of Canada Secretariat Public Service Employee Survey: Wave 1 (2018) and Wave 2 (2019) POR 089-17 Advanis Jolicoeur $471,205.99
Veterans Affairs Canada
Advertising Post-Testing of the 2018 Remembrance Campaign POR 059-18 Ekos Research Associates Inc. $35,932.31
Assessing the Effectiveness of Communications Products for Veterans 2018 POR 068-18 Environics Research Group Limited $219,721.95
Attitudes Towards Remembrance and Veterans’ Week 2018 Survey of Canadians POR 041-18 Phoenix SPI $49,478.26
Client Experiences with Veterans Affairs Canada Rehabilitation Program and Case Management Services POR 063-18 Corporate Research Associates Inc. $46,121.85
My VAC Account POR 095-18 Phoenix SPI $99,973.36
Pre-testing of the Pension for Life Creative Concepts POR 104-18 Ekos Research Associates Inc. $74,460.36
Spouses Supporting Transition POR 056-18 The Earnscliffe Strategy Group Inc. $14,972.50

Appendix III: Standing offers for public opinion research services

Standing offers are an efficient way of creating an inventory of pre-qualified suppliers that federal departments can use to quickly and easily obtain a contract to get their research projects up and running.

On October 1, 2015, Public Services and Procurement Canada authorized standing offers for public opinion research services. This included the completion of a multi-phased process involving consultation, open tendering process and bid evaluations. The standing offers cover the following services:

These standing offers are the result of an open and transparent competitive process designed to:

These standing offers are in effect until September 30, 2019, with the possibility of extension periods up until the year 2021.

Fieldwork and data tabulation for online surveys (series A)

Departments may use this standing offer for online surveys for the following services: programming, pretesting, collecting data, tabulating data and providing pretest and end results.

Standing offer holders for series A:

Fieldwork and data tabulation for telephone surveys (series B)

Departments may use this standing offer for telephone surveys for the following services: programming, pretesting, interviewing, tabulating data and providing pretest and end results.

Standing offer holders for series B:

Qualitative research (series C)

Departments may use this standing offer for qualitative research for the following services: developing the research design, data collection, analyzing, presenting and reporting the results.

Qualitative methodologies such as dyads, triads or one-on-one interviews, focus groups and bulletin board groups may be used to meet the research objectives of specific projects.

Standing offer holders for series C:

Quantitative research (series D)

Departments may use this standing offer for quantitative research for the following services: developing the research design, data collection, analyzing, presenting and reporting the results.

Quantitative methodologies such as telephone or online surveys or any other methods, such as mail and in-person surveys, may be used to meet the research objectives of specific projects.

Standing offer holders for series D:

Qualitative and quantitative research (series E)

Departments may use this standing offer for a combination of qualitative and quantitative methods for the following services: developing the research design, data collection, analyzing, presenting and reporting the results.

Both qualitative and quantitative methodologies may be used to meet the research objectives of specific projects.

Standing offer holders for series E:

Appendix IV: Key public opinion research-related laws, regulations and policies

Laws and regulations

Policies

  • Common Services Policy identifies Public Services and Procurement Canada as a mandatory common service organization for the coordination and contracting of public opinion research
  • Contracting Policy requires departments to notify Public Services and Procurement Canada when a public opinion research project may require a contract
  • Policy on Communications and Federal Identity gives context and rules for how the Government of Canada enables communication with the public about policies, programs, services and initiatives, including the administration of the Government of Canada official symbols

Directive and mandatory procedures

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