The year at a glance—18th Annual Report on Government of Canada Public Opinion Research Activities
Below is an overview of government-wide public opinion research activities (both custom and syndicated research studies) contracted between April 1, 2018 and March 31, 2019.
Public opinion research activities in the 2018 to 2019 fiscal year
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Public opinion research activities in 2018 to 2019:
- 147 public opinion research studies
- 35 departments
- 25 suppliers
- $15.3 million in contract value
Breakdown of research methods by number of projects:
- quantitative research: 52%
- qualitative research: 26%
- combined qualitative and quantitative research: 22%
The audiences included the general population and the following groups:
- agricultural producers
- athletes and national team coaches
- business owners and representatives
- Canada Revenue Agency benefit recipients
- drone users
- food importers and exporters
- Indigenous peoples
- librarians
- low income families
- medical and health professionals
- newcomers and immigrants
- people with disabilities
- public servants
- seniors
- smokers, vapers and cannabis users
- tax professionals
- teachers
- veterans
- visible minorities
- youth