The year through tables: 19th Annual Report on Government of Canada Public Opinion Research Activities
In total, the government awarded contracts for custom public opinion research services to 30 research firms. These firms delivered various research services, ranging from survey data collection to full qualitative and/or quantitative research services (research design, data collection, analysis and reporting).
Note for Table 1
The volumes reported, in the table below, in the third column represent the sum total of the final value of each contract issued in 2019 to 2020 fiscal year, which includes any amendments that would have increased or decreased the contract value within the same period.
| Department | Number of custom studies | Contract value |
|---|---|---|
| Agriculture and Agri-Food Canada | 3 | $221,492.66 |
| Canada Border Services Agency | 1 | $174,462.26 |
| Canada Revenue Agency (CRA) | 7 | $624,705.70 |
| Canadian Food Inspection Agency | 2 | $135,542.75 |
| Canadian Heritage | 1 | $24,295.00 |
| Canadian Radio-television and Telecommunications Commission | 5 | $548,569.46 |
| Communications Security Establishment Canada | 2 | $167,936.65 |
| Department of Finance Canada | 2 | $219,823.99 |
| Elections Canada | 4 | $171,725.69 |
| Employment and Social Development Canada | 4 | $522,377.28 |
| Environment and Climate Change Canada | 2 | $178,644.12 |
| Financial Consumer Agency of Canada | 1 | $2,421.21 |
| Global Affairs Canada | 4 | $278,821.12 |
| Health Canada and Public Health Agency of Canada | 24 | $2,878,637.17 |
| Immigration, Refugees and Citizenship Canada | 18 | $399,094.31 |
| Indigenous Services Canada | 1 | $53,541.81 |
| Innovation, Science and Economic Development Canada | 1 | $199,831.46 |
| National Defence | 3 | $287,708.77 |
| National Energy Board | 1 | $59,931.81 |
| Natural Resources Canada | 1 | $-13,400.67 |
| Office of the Superintendent of Financial Institutions Canada | 2 | $150,437.35 |
| Offices of the Information and Privacy Commissioners of Canada | 1 | $74,242.36 |
| Parks Canada | 1 | $130,521.10 |
| Privy Council Office | 3 | $1,319,868.25 |
| Public Safety Canada | 5 | $453,498.73 |
| Public Services and Procurement Canada | 1 | $17,622.92 |
| Royal Canadian Mounted Police | 1 | $79,822.64 |
| Transport Canada | 1 | $150,820.46 |
| Treasury Board of Canada Secretariat | 3 | $194,462.72 |
| Veterans Affairs Canada | 6 | $448,114.12 |
| Total | 111 | $10,155,573.20 |
Note for Table 2
The volumes reported, in the table below, in the fourth column represent the sum total of the final value of each contract issued in 2019 to 2020 fiscal year, which includes any amendments that would have increased or decreased the contract value within the same period.
A registration number is assigned to each study, which can then be used to find the corresponding report in the public opinion research reports collection. Please note that some of these studies may have not been completed at the time of publishing this report, but will be posted within 6 months after the completion of data collection.
| Custom study title by department | Registration number | Supplier | Contract value |
|---|---|---|---|
| Agriculture and Agri-Food Canada | |||
| 2019 Consumer Perceptions of Food Qualitative Research Report | POR 023-19 | The Earnscliffe Strategy Group Inc. | $84,931.08 |
| Buy Canadian Promotion Campaign—Baseline Survey | POR 065-19 | The Earnscliffe Strategy Group Inc. | $74,950.19 |
| Canada Brand Member Survey | POR 082-19 | Environics Research Group | $61,611.39 |
| Canada Border Services Agency | |||
| Canadian Views on the CBSA and Border Management | POR 079-19 | Ipsos-Reid Corporation | $174,462.26 |
| Canada Revenue Agency | |||
| 2019 to 2020 Annual Corporate Research | POR 061-19 | Gregg, Kelly, Sullivan & Woolstencroft: The Strategic Counsel | $189,997.35 |
| Benefit Programs Service Standard Survey | POR 073-19 | Gregg, Kelly, Sullivan & Woolstencroft: The Strategic Counsel | $49,992.33 |
| Digital Services Enhancement | POR 078-19 | Quorus Consulting Group Inc. | $65,779.16 |
| Disability Tax Credit Focus Groups with Medical Practitioners | POR 080-19 | Léger Marketing | $65,393.67 |
| Enforcement Letter Qualitative Research | POR 040-19 | Sage Research Corporation | $73,127.50 |
| Reporting Fees for Service (RFS) initiative | POR 068-19 | Sage Research Corporation | $89,508.43 |
| Service Experience and Canada Revenue Agency's Outcomes | POR 044-19 | Ipsos-Reid Corporation | $90,907.26 |
| Canadian Food Inspection Agency | |||
| Canadians on Food Safety and Food Fraud | POR 066-19 | Quorus Consulting Group Inc. | $22,591.53 |
| Food Businesses to Support Compliance with Food Safety Regulations | POR 059-19 | The Earnscliffe Strategy Group Inc. | $112,951.22 |
| Canadian Heritage | |||
| Study on the Appreciation and Perception of Canada's Two Official Languages among Official Language Minority Communities | POR 013-19 | Vox Pop Labs | $24,295.00 |
| Canadian Radio-television and Telecommunications Commission | |||
| Online Consultation—Telephone Survey on Mobile Wireless Services in Canada | POR 011-19 | Sage Research Corporation | $118,744.24 |
| Review of the Commercial Radio Policy | POR 090-19 | Ipsos-Reid Corporation | $123,639.45 |
| The Future of Mobile Wireless Services in Canada | POR 020-19 | Phoenix SPI | $83,043.36 |
| Wireless Code | POR 034-19 | Kantar TNS Inc. | $114,337.12 |
| Wireless Public Alerting | POR 097-19 | Kantar TNS Inc. | $108,805.29 |
| Communications Security Establishment Canada | |||
| Attitudes towards the Communications Security Establishment—Tracking study | POR 063-19 | Phoenix SPI | $84,978.57 |
| Get Cyber Safe Awareness Tracking Survey | POR 086-19 | Ekos Research Associates Inc. | $82,958.08 |
| Department of Finance Canada | |||
| Budget Day 2020 Focus Groups | POR 081-19 | Léger Marketing | $53,445.05 |
| Pre-Budget 2020—Survey and Focus Groups on the Economy | POR 054-19 | Environics Research Group | $166,378.94 |
| Elections Canada | |||
| Special Voting Rules regime and the 2019 general election | POR 036-19 | Advanis Jolicoeur | $35,030.00 |
| Survey of Electors following the May 2019 by-election in Nanaimo - Ladysmith BC | POR 004-19 | Phoenix SPI | $36,458.32 |
| Survey of Official Agents for the 43rd Federal General Election | POR 110-19 | Environics Research Group | $66,506.87 |
| Survey of Registered Third Parties | POR 050-19 | Forum Research Inc. | $33,730.50 |
| Employment and Social Development Canada | |||
| Client Experience (CX) Survey | POR 042-19 | Ipsos-Reid Corporation | $249,759.21 |
| Client Experience Research—Grants and Contributions Applicants | POR 113-19 | Ipsos-Reid Corporation | $137,612.77 |
| Exploring Barriers to Accessing Study and Work Abroad Opportunities for Traditionally Underrepresented Undergraduate University and College Students | POR 071-19 | Phoenix SPI | $113,609.43 |
| Government of Canada 2019 Pilot Public Opinion Research Survey on Accessibility | POR 012-18 | Quorus Consulting Group Inc. | $21,395.87 |
| Environment and Climate Change Canada | |||
| Economic Value of Visibility Improvements in Canadian Cities | POR 007-19 | Kantar TNS Inc. | $138,862.48 |
| National Pollutant Release Inventory Survey of Data Users 2019 | POR 021-19 | Ekos Research Associates Inc. | $39,781.64 |
| Financial Consumer Agency of Canada | |||
| Consumer Awareness and Interest in Longer-Term Mortgages survey | POR 135-18 | Ipsos-Reid Corporation | $2,421.21 |
| Global Affairs Canada | |||
| Canadian Attitudes Towards International Trade | POR 072-19 | Ekos Research Associates Inc. | $74,353.55 |
| Connecting with Canadians: qualitative research on international assistance | POR 031-19 | Corporate Research Associates Inc. | $78,964.40 |
| Connecting with Canadians: Quantitative Research on International Development | POR 075-19 | Corporate Research Associates Inc. | $47,459.15 |
| Italian Perceptions of Comprehensive Economic and Trade Agreement and the Reputation of Canadian Products | POR 104-19 | Léger Marketing | $78,044.02 |
| Health Canada and Public Health Agency of Canada | |||
| Advertising Evaluation of Youth Vaping Prevention Campaign—Post Advertising Campaign Evaluation Tool (ACET): Methodological Report | POR 014-19 | Léger Marketing | $35,171.25 |
| Awareness and Confidence in Canada’s Pesticide Regulatory System | POR 070-19 | Ipsos-Reid Corporation | $99,754.36 |
| Baseline Dementia Survey | POR 076-19 | Ekos Research Associates Inc. | $193,365.37 |
| Canadian Cannabis Vaping Survey | POR 107-19 | Advanis Jolicoeur | $46,666.74 |
| Dementia Awareness, Knowledge and Behaviours for Public Education Campaigns | POR 093-19 | The Earnscliffe Strategy Group Inc. | $209,961.63 |
| Evaluating Various Components of Employee Assistance Services Client Services | POR 039-19 | Elemental Data Collection Inc. | $24,950.40 |
| Exploratory Research on Youth Vaping and Potential Health Warning Messages for Vaping Products Advertisement | POR 069-19 | Quorus Consulting Group Inc. | $174,871.29 |
| Health Care Providers’ Views and Experiences with Smoking Cessation and Alternative Nicotine Products | POR 019-19 | Phoenix SPI | $174,669.58 |
| Healthy Eating Strategy—Dietary Guidance Transformation—Evaluation of the Revised Canada’s Food Guide | POR 109-19 | Phoenix SPI | $84,126.53 |
| Health Professionals’ Attitudes, Practices and Needs regarding Travel-Related Health Advice and Risks | POR 046-19 | Environics Research Group | $139,813.54 |
| Health Professionals’ Awareness and Perceptions of Environmental Health Issues (Chemicals and Health) | POR 027-19 | Léger Marketing | $54,446.23 |
| Online Qualitative Testing of Draft Health Warnings for Cigars, Pipe Tobacco, Smokeless Tobacco and Toxic Statements for Smokeless Product Packaging – 2019 | POR 026-19 | Corporate Research Associates Inc. | $86,320.70 |
| Perceptions from Official Language Minority Communities: Access to Health Services in the Language of Choice | POR 077-19 | Léger Marketing | $78,411.83 |
| Post-Campaign ACET for Phase 3 of the Childhood Vaccination Campaign | POR 015-19 | Léger Marketing | $38,448.25 |
| Post-Opioid Campaign Evaluation: Methodological Report | POR 010-19 | Ipsos-Reid Corporation | $29,659.06 |
| Qualitative Testing of New Health Information Messages, Including Placement Options, as well as the Thematic Linking of Labelling Elements – 2019 | POR 025-19 | Quorus Consulting Group Inc. | $145,661.24 |
| Seasonal Influenza Vaccination Coverage Survey | POR 041-19 | Léger Marketing | $112,669.48 |
| Social Values and Psychographic Segmentation of Tobacco and Nicotine Users and Non-Users | POR 048-19 | The Earnscliffe Strategy Group Inc. | $239,988.32 |
| Testing Cannabis Product Labelling and Promotion Control Measures | POR 067-19 | Corporate Research Associates Inc. | $150,425.60 |
| Testing Food Safety Marketing Messages and Creatives | POR 053-19 | Corporate Research Associates Inc. | $125,978.05 |
| The Canadian Cannabis Survey 2020 | POR 114-19 | Advanis Jolicoeur | $249,730.00 |
| Understanding Canadians’ Awareness, Knowledge, Attitudes and Behaviours related to Antimicrobial Use and Antimicrobial Resistance | POR 028-19 | Gregg, Kelly, Sullivan & Woolstencroft: The Strategic Counsel | $228,649.85 |
| Vapers Panel Survey to Measure Attitudes and Behaviours Regarding Vaping Over Time | POR 098-19 | Environics Research Group | $79,900.67 |
| Youth Vaping Prevention Campaign—Testing New Messages | POR 095-19 | Environics Research Group | $74,997.20 |
| Immigration, Refugees and Citizenship Canada | |||
| 2018 to 2019 International Experience Canada (IEC) Youth Study | POR 133-18 | Environics Research Group | -$21.41 |
| Annual Tracking Study | POR 051-19 | Ipsos-Reid Corporation | $166,839.12 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 1 | POR 016-19 | Family Dynamics | $1,808.00 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 2 | POR 022-19 | Portage Learning and Literacy Centre | $936.08 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 3 | POR 024-19 | Manitoba Interfaith | $1,499.51 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 4 | POR 084-19 | Burnaby Family Life | $1,171.08 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 5 | POR 085-19 | Kamloops Immigrant Services | $1,153.84 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 6 | POR 087-19 | Inter-cultural Association of Greater Victoria | $1,130.00 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 7 | POR 088-19 | KCR Community Resources | $1,808.00 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 8 | POR 089-19 | Archway Community Services | $1,694.99 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 9 | POR 091-19 | Progressive Intercultural Community Services Society | $1,101.75 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 10 | POR 092-19 | Kiwassa Neighbourhood House | $3,658.94 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 11 | POR 094-19 | Victoria Immigrant and Refugee Centre Society | $1,130.00 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 12 | POR 096-19 | Greater Moncton Local Immigration Partnership (GMLIP) | $2,414.81 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 13 | POR 111-19 | Halifax Local Immigration Partnership (HLIP) | $1,695.00 |
| Barriers to and Motivations for Citizenship for Permanent Residents Part 14 | POR 100-19 | Immigrant Services Association of Nova Scotia (ISANS) | $1,113.84 |
| International Experience Canada (IEC) Employer Study | POR 064-19 | The Earnscliffe Strategy Group Inc. | $69,996.13 |
| International Experience Canada (IEC) Youth Study | POR 052-19 | Environics Research Group | $139,964.63 |
| Indigenous Services Canada | |||
| Indigenous Services Canada (ISC) Nursing Workforce Survey | POR 047-19 | Ekos Research Associates Inc. | $53,541.81 |
| Innovation, Science and Economic Development Canada | |||
| Competition Bureau Stakeholder Awareness and Influence Survey | POR 006-19 | The Earnscliffe Strategy Group Inc. | $199,831.46 |
| National Defence | |||
| Canadian Armed Forces Occupant Survey | POR 035-19 | Environics Research Group | $129,406.47 |
| Testing Recall of Recruitment Advertising: Spring 2019 Campaign | POR 017-19 | Corporate Research Associates Inc. | $18,571.55 |
| Views of the Canadian Armed Forces – 2020 Tracking Study | POR 083-19 | The Earnscliffe Strategy Group Inc. | $139,730.75 |
| National Energy Board | |||
| Canada Energy Regulator Annual Public Opinion Research Measures | POR 060-19 | Environics Research Group | $59,931.81 |
| Natural Resources Canada | |||
| Public Opinion on Natural Resources in a Low-Carbon Economy | POR 89-18 | Environics Research Group | -$13,400.67 |
| Office of the Superintendent of Financial Institutions | |||
| Life Insurance Sector Consultation (LISC) 2019 to 2020 | POR 032-19 | Sage Research Corporation | $74,796.96 |
| OSFI Employee Survey (ES) 2019 | POR 029-19 | Environics Research Group | $75,640.39 |
| Offices of the Information and Privacy Commissioners of Canada | |||
| Survey of Canadian Businesses on Privacy-Related Issues | POR 037-19 | Phoenix SPI | $74,242.36 |
| Parks Canada | |||
| Parks Canada Awareness Tracking Study 2019 to 2020 | POR 009-19 | Ekos Research Associates Inc. | $130,521.10 |
| Privy Council Office | |||
| Continuous Tracking of Canadians’ Views—Quantitative Survey | POR 122-18 | Elemental Data Collection Inc. | $486,323.75 |
| Continuous Qualitative Data Collection of Canadians’ Views | POR 005-19 | Gregg, Kelly, Sullivan & Woolstencroft: The Strategic Counsel | $808,684.50 |
| LGBTQ2 Experiences with Stigma and Discrimination in the Workplace | POR 108-19 | Delvinia | $24,860.00 |
| Public Safety Canada | |||
| Child Sexual Exploitation Online Public Awareness Research | POR 018-19 | Ipsos-Reid Corporation | $130,429.86 |
| Drug Impaired Driving Tracking Study | POR 062-19 | Ekos Research Associates Inc. | $76,188.60 |
| Flood Mitigation Public Opinion Research | POR 055-19 | Kantar TNS Inc. | $90,355.04 |
| Human Trafficking Public Awareness Research | POR 058-19 | Environics Research Group | $111,400.94 |
| Post Testing of the Drug Impaired Driving Advertising Campaign: Methodology Report | POR 003-19 | Ekos Research Associates Inc. | $45,124.29 |
| Public Services and Procurement Canada | |||
| Public Opinion Research on the Contract Security Program (Part 2 – Interviews) | POR 008-19 | Ekos Research Associates Inc. | $17,622.92 |
| Royal Canadian Mounted Police | |||
| Canadians’ View of RCMP Services | POR 056-19 | Ekos Research Associates Inc. | $79,822.64 |
| Transport Canada | |||
| Oceans Protection Plan—Focus Groups on Canadians’ Confidence in Marine Safety | POR 057-19 | Ekos Research Associates Inc. | $150,820.46 |
| Treasury Board of Canada Secretariat | |||
| 2018 Public Service Employee Survey (PSES): Methodological Report | POR 089-17 | Advanis Jolicoeur | $22,600.00 |
| Results of the 2019 Public Service Pension and Benefit Plans Member Survey | POR 002-19 | Phoenix SPI | $97,026.10 |
| Workplace Accommodation Practices in the Federal Public Service—(A research design and analysis project – series D) | POR 043-19 | Environics Research Group | $74,836.62 |
| Veterans Affairs Canada | |||
| 2019 VAC National Survey | POR 033-19 | Forum Research Inc. | $199,478.90 |
| Attitudes Towards Remembrance and Veterans' Week 2019 Survey of Canadians | POR 045-19 | Phoenix SPI | $49,967.70 |
| Determining My VAC Account Barriers of Entry for Veterans | POR 112-19 | Phoenix SPI | $48,988.34 |
| Evaluation of the 2019 Pension for Life Advertising Campaign: Methodology Report | POR 001-19 | Ekos Research Associates Inc. | $35,932.31 |
| Evaluation of the 2019 Remembrance Advertising Campaign: Methodology Report | POR 049-19 | Ekos Research Associates Inc. | $36,638.59 |
| Federal Health Claims Processing Services Provider Survey | POR 074-19 | The Earnscliffe Strategy Group Inc. | $77,108.28 |
Note for Table 3
The volumes reported, in the table below, in the third column represent the sum total of the final value of each contract issued in 2019 to 2020 fiscal year, which includes any amendments that would have increased or decreased the contract value within the same period.
| Supplier | Number of custom studies | Contract value |
|---|---|---|
| Advanis Jolicoeur | 4 | $354,026.74 |
| Archway Community Services | 1 | $1,694.99 |
| Burnaby Family Life | 1 | $1,171.08 |
| Corporate Research Associates Inc. | 7 | $697,716.80 |
| Delvinia | 1 | $24,860.00 |
| Ekos Research Associates Inc. | 13 | $1,016,671.36 |
| Elemental Data Collection Inc. | 2 | $511,274.15 |
| Environics Research Group | 14 | $1,166,967.39 |
| Family Dynamics | 1 | $1,808.00 |
| Forum Research Inc. | 2 | $233,209.40 |
| Greater Moncton Local Immigration Partnership (GMLIP) | 1 | $2,414.81 |
| Gregg, Kelly, Sullivan & Woolstencroft: The Strategic Counsel | 3 | $1,087,326.68 |
| Halifax Local Immigration Partnership (HLIP) | 1 | $1,695.00 |
| Immigrant Services Association of Nova Scotia (ISANS) | 1 | $1,113.84 |
| Inter-cultural Association of Greater Victoria | 1 | $1,130.00 |
| Ipsos Reid Corporation | 10 | $1,205,484.56 |
| Kamloops Immigrant Services | 1 | $1,153.84 |
| Kantar TNS Inc. | 4 | $452,359.93 |
| KCR Community Resources | 1 | $1,808.00 |
| Kiwassa Neighbourhood House | 1 | $3,658.94 |
| Léger Marketing | 8 | $516,029.78 |
| Manitoba Interfaith | 1 | $1,499.51 |
| Phoenix SPI | 10 | $847,110.29 |
| Portage Learning and Literacy Centre | 1 | $936.08 |
| Progressive Intercultural Community Services Society | 1 | $1,101.75 |
| Quorus Consulting Group Inc. | 5 | $430,299.09 |
| Sage Research Corporation | 4 | $356,177.13 |
| The Earnscliffe Strategy Group Inc. | 9 | $1,209,449.06 |
| Victoria Immigrant and Refugee Centre Society | 1 | $1,130.00 |
| Vox Pop Labs | 1 | $24,295.00 |
| Total | 111 | $10,155,573.20 |
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