The year through tables: 20th Annual Report on Government of Canada Public Opinion Research Activities
Custom research studies by department
In total, the government awarded contracts for custom public opinion research services to 18 research firms. These firms delivered various research services, ranging from survey data collection to full qualitative and/or quantitative research services (research design, data collection, analysis and reporting).
A list of all custom research studies is available in the Appendices of this report.
Note for tables 1 and 2
The volumes reported in the third column represent the sum total of the final value of each contract issued in 2020 to 2021 fiscal year, which includes any amendments that would have increased or decreased, the contract value within the same period.
| Department | Number of custom studies | Contract value |
|---|---|---|
| Agriculture and Agri-Food Canada | 1 | $131,832.39 |
| Canada Border Services Agency | 1 | -$18.85 |
| Canada Energy Regulator | 1 | $135,596.38 |
| Canada Revenue Agency | 10 | $861,476.40 |
| Canadian Food Inspection Agency | 5 | $800,486.01 |
| Canadian Heritage | 4 | $509,761.95 |
| Canadian Radio-television and Telecommunications Commission | 2 | $187,928.68 |
| Canadian Security Intelligence Service | 1 | $61,194.02 |
| Correctional Service Canada | 1 | $79,222.61 |
| Department of Finance Canada | 7 | $332,356.71 |
| Department of Justice Canada | 1 | $147,462.92 |
| Employment and Social Development Canada | 7 | $468,291.70 |
| Environment and Climate Change Canada | 4 | $272,538.23 |
| Financial Consumer Agency of Canada | 5 | $683,969.69 |
| Global Affairs Canada | 3 | $143,807.55 |
| Health Canada | 29 | $3,434,123.34 |
| Immigration, Refugees and Citizenship Canada | 7 | $601,472.60 |
| Indigenous Services Canada | 1 | $77,009.73 |
| Innovation, Science and Economic Development Canada | 2 | $84,319.06 |
| National Defence | 6 | $611,512.94 |
| Natural Resources Canada | 4 | $326,033.34 |
| Office of the Chief Electoral Officer | 5 | $397,615.56 |
| Office of the Superintendent of Financial Institutions Canada | 4 | $116,474.41 |
| Offices of the Information and Privacy Commissioners of Canada | 1 | $68,697.49 |
| Parks Canada | 3 | $145,300.20 |
| Privy Council Office | 7 | $2,172,608.90 |
| Public Safety Canada | 6 | $839,949.18 |
| Public Services and Procurement Canada | 2 | $204,241.22 |
| Royal Canadian Mounted Police | 1 | $79,328.20 |
| Statistics Canada | 2 | $107,790.70 |
| Transportation Safety Board of Canada | 1 | $49,823.97 |
| Transport Canada | 2 | $159,325.77 |
| Treasury Board of Canada Secretariat | 1 | $201,179.58 |
| Veterans Affairs Canada | 4 | $289,393.82 |
| Total | 141 | $14,782,106.40 |
| Supplier | Number of custom studies | Contract value |
|---|---|---|
| Advanis Jolicoeur | 10 | $879,398.39 |
| Corporate Research Associates Inc. | 14 | $1,071,917.43 |
| Ekos Research Associates Inc. | 16 | $1,600,929.99 |
| Elemental Data Collection Inc. | 2 | $579,658.93 |
| Environics Research Group Limited | 15 | $1,751,895.20 |
| Gregg, Kelly, Sullivan and Woolstencroft: The Strategic Counsel | 4 | $1,022,143.77 |
| Ipsos-Reid Corporation | 12 | $1,286,873.21 |
| Kantar TNS Inc. | 4 | $401,960.13 |
| Léger Marketing | 16 | $1,363,566.85 |
| Marie Louise Aastrup | 1 | $39,104.89 |
| Nanos Research Corporation | 1 | $24,374.10 |
| Patterson, Langlois consultants ad hoc recherche inc, Amanda Parriag, Sylvain Laroche, consultant inc, in joint venture | 2 | $419,355.28 |
| Phoenix SPI | 11 | $1,115,233.11 |
| Pollara | 2 | $92,509.78 |
| Quorus Consulting Group Inc. | 12 | $1,239,390.24 |
| RIWI Corp. | 1 | $39,999.74 |
| Sage Research Corporation | 3 | $35,751.27 |
| The Earnscliffe Strategy Group Inc. | 15 | $1,818,044.09 |
| Total | 141 | $14,782,106.40 |
Syndicated research studies
The Government of Canada purchased subscriptions to 10 syndicated public opinion research studies in 2020 to 2021 fiscal year. These studies were made available government-wide.
| Syndicated study title | Supplier | Contract value |
|---|---|---|
| Anholt Ipsos Nation Brands Index 2020, Deep Dive | Ipsos-Reid Corporation | $82,140.50 |
| Atlantic Quarterly Subscription | Corporate Research Associates Inc. | $22,543.50 |
| Citizens First 2020 | Institute for Citizen-Centred Service | $50,850.00 |
| COVID-19 Public Trust and Readiness Barometer | Environics Research Group Limited | $11,300.00 |
| Exploring Western Canadian Identity 2021 | Pollara | $71,190.00 |
| Forrester Research Customer Experience Index and Benchmarking, Second Edition 2020 | Forrester Research Ltd | $128,462.00 |
| Identifying the Sponsor the Stranger Market in Canada | Environics Research Group | $74,998.10 |
| The Canadian Millennials Report | Abacus Data | $74,128.00 |
| The Risk Monitor, Second Edition | Ekos Research Associates Inc. | $105,090.00 |
| The Risk Monitor, Third Edition | Ekos Research Associates Inc. | $105,090.00 |
| Total | 10 | $725,792.10 |
The volume of research fluctuates from year to year depending on the government’s needs. The following table represents a summary of past research studies and contract values over the last 5 years.
From April 1, 2020 to March 31, 2021, the Government of Canada awarded 141 custom and 10 syndicated public opinion research contracts at a total cost of $15.5 million.
| Period | Number of research studies | Contract value (in millions of dollars) |
|---|---|---|
| April 1, 2020 to March 31, 2021 | 151 | $15.5 |
| April 1, 2019 to March 31, 2020 | 121 | $11.3 |
| April 1, 2018 to March 31, 2019 | 147 | $15.3 |
| April 1, 2017 to March 31, 2018 | 124 | $11.9 |
| April 1, 2016 to March 31, 2017 | 129 | $12.5 |
| Procurement methods | Number of research studies | Contract value | % Contract value |
|---|---|---|---|
| Standing offers | 133 | $13,073,483.27 | 84% |
| Public tenders (buyandsell.gc.ca) | 3 | $1,561,682.63 | 10% |
| Subscriptions to syndicated studies | 10 | $725,792.10 | 5% |
| Sole-source contracts under $40K | 5 | $146,940.50 | 1% |
| Total | 151 | $15,507,898.50 | 100% |
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